http://www.gamefront.de PRESS RELEASE Events & Activities: Exhibitor "Happenings" Electronic Entertainment Expo 2005 Los Angeles Convention Center (LACC) May 18-20, 2005 To help you prepare for E3Expo 2005, the world's premiere interactive entertainment trade event, we've compiled the list below of events and activities taking place at this year's show. These "Happenings" are ordered chronologically under three sections – ESA Events, Media Briefings and General Events. Please note that the list was supplied by E3Expo exhibitors and is not inclusive of all events at the show. All events listed are subject to change without notice. We will provide you with another compilation of "Happenings" approximately one week before the show. Happenings information will also be posted on www.e3expo.com the week of the show and available on-site at the Media Center, room 502 West Hall. If you have specific event-related questions, please contact the exhibitor directly. ESA EVENTS May 18, 8:00 a.m. - 10:00 p.m. – ESA (owner of E3Expo) Media Briefing & Breakfast Led by Entertainment Software Association (ESA) President Douglas Lowenstein, this special event offers media an up-to-date look at the state of the interactive entertainment industry, as well as a first look at the results of the ESA's annual computer and video game consumer survey. Media in attendance will receive a pass for a complimentary breakfast to be served following the briefing. Seating for the breakfast is first-come, first-served. Location: West Hall Theatre, Upper Level, Room 411 Contact: Ehrin Cummings, 310-967-2974, ecummings@e3expo.com May 18, 5:30 p.m. – "Into the Pixel" Opening Reception Don't miss the Opening Reception for "Into the Pixel: An Exhibition of the Art of the Videogame," presented by Spike TV. A collaborative effort of E3Expo, the Academy of Interactive Arts & Sciences and the LA County Museum of Art, Into the Pixel (ITP) will showcase 16 pieces of art from computer and video games, selected from over 140 submissions by a panel of experts representing both the game and art worlds. The Opening Reception will unveil the ITP Gallery - and celebrate the art and the artists behind these stunning visual works. ITP jury members and selected artists will be on-hand for interviews. Gallery printed by Epson America. Location: Concourse Foyer Contact: Pattie Tobias-Renouard, 503-241-9469, prenouard@e3expo.com MEDIA BRIEFINGS On-site news conferences will be held at the News Conference Room (located in LACC Room 515B, West Hall), adjoining the Media Hospitality Suite, unless otherwise specified by exhibitor. May 16, 3:00 p.m. – Sony Computer Entertainment America – Media Briefing Location: Sony Studios (Culver City, CA) Contacts: Drew McGuire Milam, 650-655-5305, drew_milam@playstation.sony.com; Rick Heineman, 310-854-4812, rheineman@bncpr.com May 17, 9:00 a.m. – Nintendo of America Media Briefing Location: Hollywood & Highland (Hollywood, CA) Contact: Jennifer Archer, (213) 438-8752, jarcher@golinharris.com May 18, 11:00 a.m. - 11:45 p.m. – Mirinae Corp/Game Infinity Media Briefing Contact: Frazer Nash, 0044 1296 712522, cell: 0044 7788 971810, fnc@frazer-nash-communications.com.uk May 18, 1:00 p.m. - 1:45 p.m. – Bonus Mobile Media Briefing The Wayans Bros. will be on hand to demonstrate their latest creation, "The Dozens," a new multiplayer game for mobile phones, launching June 1. The Topps Company will launch "The Dozens" trading card game, which will be available through August 2005 exclusively at Blockbuster. Contact: John Russel, 818-501-0700, jrussel@ssapr.com May 18, 2:00 p.m. - 3:45 p.m. – German Pavilion Media Briefing Representatives of two German Associations, the German Game Developer's Association and the German entertainment software association will present market data for the year 2004 and inform the audiences about trends, challenges and developments on the German market. Nine participating companies from the German Pavilion include: - German Game Developer's Association - bhv Software GmbH & Co KG (computer games, software) - Ascaron Entertainment GmbH (computer games, software, publishing) - dtp entertainment AG (computer games, software) - rondomedia Marketing & Vertriebs GmbH (computer games, software) - Aerosoft GmbH (computer games, computer hardware, flight and train simulation) - Exit Games Europe (software, mobile entertainment software, middleware) - deset GmbH (software, multimedia) - GC 2005, c/o Leipzig Trade Fair (all-inclusive trade fair for digital interactive games) Contact:Jens Herzog, German American Chamber of Commerce, 415-248-1240, info-ca@gaccny.com May 18, 5:00 p.m. - 5:45 p.m. – WildTangent Media Briefing Join WildTangent for the official unveiling of "Fate," the first downloadable role player game that caters to both casual and hard core gamers alike. The world of "Fate" features a unique 3-D top-down perspective (requiring only a mouse to navigate), detailed artwork, and an infinite number of playing levels – all delivered over the Internet. WildTangent founder and gaming visionary Alex St. John will demo this genre breaking game and share his vision on the future of downloadable games. Contact: Robert Nachbar, 425-201-2061, rnachbar@ssk.com May 19, 2:00 p.m. - 2:45 p.m. – Soft Trading U.S.A. Media Briefing Contact: Keith Newman, 650-906-5129, kanewman@sbcglobel.net May 20, 2:00 p.m. - 2:45 p.m. – Fuzzyeyes Studio Media Briefing Contact: Grace Kao, gracek@Fuzzyeyes.com May 18, 3:00 p.m., May 19, 10:00 a.m., May 20, 11:00 a.m. – Fogware Publishing's New Learning Systems Media Briefing Come to the world premier of Fogware's New Learning Systems. These state-of-the-art educational software libraries for students age 6-18 are the most comprehensive suites on the market, providing up-to-date core curriculum that is used in schools across America. The Learning Systems incorporate interactive questions, cutting edge graphics and engaging sound effects. Parents are now able to provide the materials needed to help their children meet and exceed their scholastic goals. Location: Meeting room #6903 Kentia Contact: Nicole Curry, 650-333-9460, nicole@fog-ware.com GENERAL EVENTS Sunday, May 15 May 15, 3:00 p.m. - 7:00 p.m. – MIT Education Arcade Conference Registration Location: Outside Room 411 West Hall Contact: Alex Chisholm, 617-461-4821, alex@MIT.EDU May 15, 5:00 p.m. - 7:00 p.m. – MIT Education Arcade Conference Reception & "Sparks Session" – A reception where participants are invited to bring their demos and materials to share with others, bazaar-style! Location: Room 408 West Hall Contact: Alex Chisholm, 617-461-4821, alex@MIT.EDU Monday, May 16 May 16, 7:30 a.m. - 9:00 a.m. – MIT Education Arcade Conference - Registration & Continental Breakfast Location: Room 411 West Hall Contact: Alex Chisholm, 617-461-4821, alex@MIT.EDU May 16, 9:00 a.m. - 6:00 p.m. – MIT Education Arcade Conference Leading scholars, teachers, designers, marketers and publishers will discuss a wide range of topics, including Emerging Pedagogies, Creative Design, Informal Education, Gender Diversity, Games in the Classroom and Beyond, University Research on Games in K-12 Education, Business Opportunities and Financial Strategies and Case Studies on Civilization and Never Winter Nights. A complete agenda, list of speakers and registration information may be found at http://www.educationarcade.org. Location: Room 411 West Hall Contact: Alex Chisholm, 617-461-4821, alex@MIT.EDU May 16, 8:00 p.m. - 11:00 p.m. – Square Enix, Inc. Final Fantasy Concert A new concert for the popular FINAL FANTASY video game franchise will be performed in Los Angeles at the Universal Amphitheatre. The concert will be conducted by Grammy award winner Arnie Roth and performed by the World Festival Symphony Orchestra and the CSUF University Singers, with special appearances by The Black Mages and additional guest performers who will be announced at a later date. Cherished scenes from the video games will be intertwined with live orchestral, rock and pop performances in "More Friends—Music from FINAL FANTASY—With Special Guests." Location: Universal Amphitheatre (Universal City, CA) Contact: Kumiko Hakushi, 310-846-0400, kumiko@square-enix-usa.com TUESDAY, May 17 May 17, 7:30 a.m. - 9:00 a.m. – MIT Education Arcade Conference - Registration & Continental Breakfast Location: Room 411 West Hall Contact: Alex Chisholm, 617-461-4821, alex@MIT.EDU May 17, 9:00 a.m. - 5:30 p.m. – MIT Education Arcade Conference Room 411, West Hall Contact: Alex Chisholm, 617-461-4821, alex@MIT.EDU WEDNESDAY, May 18 May 18, 10:00 a.m. - 6:00 p.m. – Superscape – Reef Girls Posing for photographs, autographs, calendars and hats. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 18, 10:30 a.m. - 12: 30 p.m. || 3:00 p.m. - 5:00 p.m. – Fatal1ty – "Shootout"/Unreal Tournament with Johnathan Wendel The world's #1 PC video game player, Johnathan "Fatal1ty" Wendel, will take on all corners in a shootout match. Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 18, 11:00 a.m. - 1:00 p.m. – Superscape – Evel Knievel Giveaways, autograph signings and a chance to sit on Evel's bike. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 18, 11:00 a.m. – Magma Digital – "Han Dynasty" & "Goddess Saga" Releases Magma Digital, the largest mobile game publisher of China, will release their flagship products, "Han Dynasty" and "Goddess Saga" at 11:00 a.m. on May 18th. Both are strategy games with great graphic and terrific intellectual systems combined with traditional Chinese history. In celebration of the launch, traditional presents from China will be distributed to attendees. Location: Wireless Zone Pavilion – Kentia #C Contact: Selinna Liu, 011-8621-522-80720-807, liu.yue@magma-digital.com May 18, 12:30 p.m. - 1:00 p.m. – Fatal1ty – Johnathan "Fatal1ty" Wendel Autograph Signing Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 18, 1:00 p.m. and 4:00 p.m. – Atlus USA – Prize Drawings and Puyo POP FEVER Tournaments Enter the drawing by submitting entry forms (found in the Show Daily) for a chance to win an iPod Shuffle! People wanting to participate in the tournament need to bring their Nintendo DS (no game needed) and competitive skills to play for t-shirts, games and other prizes. Location: Booth #414 West Hall Contact: Tomm Hulett, tomm@altus.com May 18, 1:00 p.m. - 3:00 p.m. – SNK Playmore USA – Falcoon Autograph Session Come meet award-winning SNK gaming artist Falcoon during his autograph session. Falcoon will be autographing limited edition copies of two posters of "The King of Fighters" character Mai Shiranui, and SNK "Fatal Fury" hats while supplies last. Location: Booth #646 South Hall Contact: Michael Meyers, 925-551-8080, michael@mmpr.com May 18, 2:00 p.m. - 4:00 p.m. – Superscape – Harlem Globetrotters Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters will show ball handling skills and tricks. Lots of giveaways, including balls, t-shirts and autograph signing. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 18, 2:30 p.m. - 3:30 p.m. – Bonus Mobile – The Wayan Brothers Autograph Signing Location: Booth #6553 Kentia Hall Contact: John Russel, 818-501-0700, jrussel@ssapr.com May 18, 4:30 p.m. - 5:30 p.m. – Bonus Mobile – The Rap Pack Musical Performance The Rap Pack features old-school rappers Grand Master Caz, Prince Whipper Whip and Melle Mel, the true pioneers of rap, who laid thegroundwork today's hip-hop scene. The Pack will perform classic rap and play "The Dozens," a new multiplayer game for mobile phones. Booth #6553 Kentia Hall Contact: John Russel, 818-501-0700, jrussel@ssapr.com May 18, 8:00 p.m. - 11:00 p.m. – Perpetual Entertainment – Exclusive Event: "Gods & Heroes: Rome Rising" Party like a god with Perpetual Entertainment! Perpetual announces an exclusive event celebrating the upcoming massively multiplayer game Gods and Heroes: Rome Rising. Location: Element Hollywood Nightclub Contact: Kara Japhet, 919-806-4477, kara@tapin.net THURSDAY, May 19 May 19, 10:00 a.m. - 6:00 p.m. – Superscape – Reef Girls Posing for photographs, autographs, calendars and hats. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 19, 10:30 a.m. - 12: 30 p.m., 3:00 p.m. - 5:00 p.m. Fatal1ty – "Shootout"/Unreal Tournament with Johnathan Wendel The world's #1 PC video game player, Johnathan "Fatal1ty" Wendel, will take on all corners in a shootout match. Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 19, 11:00 a.m. - 11: 30 a.m., 4:30 p.m. - 5:00 p.m. – Bonus Mobile – Comedy Time An eclectic group of local stand-up comedians perform original material, much of which will soon be available from Bonus Mobile through their deal with Comedy Time, the first comedy network featuring original programming specifically geared toward wirelesshandsets. With stand-up comedy as its staple, Comedy Time showcases the most talented stand-up comics in the country. Location: Booth #6553 Kentia Hall Contact: John Russel, 818-501-0700, jrussel@ssapr.com May 19, 11:00 a.m. - 1:00 p.m. – Superscape – Evel Knievel Giveaways, autograph signings and a chance to sit on Evel's bike. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 19, 12:30 p.m. - 2:00 p.m. – Crave Entertainment – Professor of Poker See poker superstar Howard Lederer in action playing "Texas Hold 'Em." Known as the Professor of Poker, Lederer is the holder of 10 major poker titles including World Series of Poker and World Poker Tour championships. Pick up valuable pro tips and get a preview of "World Championship Poker 2." Location: Booth 996 South Hall Contact: Michael Meyers, (925) 551-8080, michael@mmpr.com May 19, 12:30 p.m. - 1:00 p.m. – Fatal1ty – Johnathan "Fatal1ty" Wendel Autograph Signing Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 19, 1:00 p.m. and 4:00 p.m. – Atlus USA – Prize Drawings and Puyo POP FEVER Tournaments Enter the drawing by submitting entry forms (found in the Show Daily) for a chance to win an iPod Shuffle! People wanting to participate in the tournament need to bring their Nintendo DS (no game needed) and competitive skills to play for t-shirts, games and other prizes. Location: Booth #414 West Hall Contact: Tomm Hulett, tomm@altus.com May 19, 1:00 p.m. - 3:00 p.m. – SNK Playmore USA – Falcoon Autograph Session Come meet award-winning SNK gaming artist Falcoon during his autograph session. Falcoon will be autographing limited edition copies of two posters of "The King of Fighters" character Mai Shiranui, and SNK "Fatal Fury" hats while supplies last. Location: Booth #646 South Hall Contact: Michael Meyers, 925-551-8080, michael@mmpr.com May 19, 2:00 p.m. - 3:00 p.m. – Bonus Mobile – The Rap Pack Musical Performance The Rap Pack features old-school rappers Grand Master Caz, Prince Whipper Whip and Melle Mel, the true pioneers of rap, who laid the groundwork today's hip-hop scene. The Pack will perform classic rap and play "The Dozens," a new multiplayer game for mobile phones. Location: Booth #6553 Kentia Hall Contact: John Russel, 818-501-0700, jrussel@ssapr.com May 19, 2:00 p.m. - 4:00 p.m. – Superscape – Harlem Globetrotters Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters will show ball handling skills and tricks. Lots of giveaways, including balls, t-shirts and autograph signing. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 19, 1:00 p.m. - 3:00 p.m. – Fatal1ty – ACON Finals A major gaming competition, consisting of team and individual finals. Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com FRIDAY, May 20 May 20, 10:30 a.m. - 12:30 p.m. – Fatal1ty – "Shootout"/Unreal Tournament with Johnathan Wendel The world's #1 PC video game player, Johnathan "Fatal1ty" Wendel, will take on all corners in a shootout match. Location: Booth #2228, West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 20, 11:00 a.m. - 11: 30 a.m. – Bonus Mobile – Comedy Time An eclectic group of local stand-up comedians perform original material, much of which will soon be available from Bonus Mobilethrough their deal with Comedy Time, the first comedy network featuring original programming specifically geared toward wirelesshandsets. With stand-up comedy as its staple, Comedy Time showcases the most talented stand-up comics in the country. Location: Booth #6553 Kentia Hall Contact: John Russel, 818-501-0700, jrussel@ssapr.com May 20, 12:30 p.m. - 1:00 p.m. – Fatal1ty Johnathan "Fatal1ty" Wendel Autograph Signing Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 20, 1:00 p.m. and 4:00 p.m. - Atlus USA – Prize Drawings and Puyo POP FEVER Tournaments Enter the drawing by submitting entry forms (found in the Show Daily) for a chance to win an iPod Shuffle! People wanting to participate in the tournament need to bring their Nintendo DS (no game needed) and competitive skills to play for t-shirts, games and other prizes. Location: Booth #414 West Hall Contact: Tomm Hulett, tomm@altus.com May 20, 1:00 p.m. - 3:00 p.m. – Fatal1ty – ACON Finals A major gaming competition, consisting of team and individual finals. Location: Booth #2228 West Hall Contact: Rita Tennyson, 310-821-6100 x104, rita@terpin.com May 20, 2:00 p.m. - 4:00 p.m. – Superscape – Harlem Globetrotters Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters will show ball handling skills and tricks. Lots of giveaways, including balls, t-shirts and autograph signing. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com ALL-DAY DAILY EVENTS May 18-20, All Day – Adrenaline Corp – Time-Trial Race Set the pole position at E3Expo and race your way to win Adrenaline's $6,000 Pilot Series R-type computer, featuring dual SLI technology and the new GTR race simulator. Location: Booth #6742 Kentia Hall Contact: Robert Coulter, (323) 974-0409, robert@adrenalinemachines.com May 18-20, All Day – Global Gaming League – All-Star Tournament The Global Gaming League (GGL), the leading worldwide competitive video gaming league, will be holding its 1st Annual All-Star Tournament at E3Expo. The 3-day tournament, which is sponsored by NVIDIA Corporation, the worldwide leader in graphics and digital media processors, will take place in a special gaming area located at NVIDIA's booth. Location: Booth #346 South Hall Contact: James Little, 310-697-3008, jamesl@pacificmediapartners.com May 18-20, All Day – Sennari – Mobile Gaming Tournament Sneak preview of mobile industry first: Customer Loyalty Platform and win trip to the World Poker Tour Boot Camp! Sennari, a mobile loyalty services provider, is hosting a three-day mobile gaming tournament at E3Expo, in the Wireless Zone. The grand prize is a trip to the World Poker Tour Boot Camp. Sennari's Mobile Loyalty and Community Service Platform (MLCS) features a User Registration Service, Gaming Service and Customer Loyalty and Prizing Service. Sennari can help reduce churn, increase network traffic and create new revenue streams – all leading to increased customer and brand loyalty, for carriers, game, music and video publishers. Location: Wireless Zone Contact: Vijay Chattha, 415-305-6041 May 18-20, 2:00 p.m. - 4:00 p.m. – Superscape – Harlem Globetrotters Wun "The Shot" Versher & Anthony Blakes of the Harlem Globetrotters will show ball handling skills and tricks. Lots of giveaways, including balls, t-shirts and autograph signing. Location: Booth #2100 West Hall Contact: Maggie Templeman, 011-44-1256-745769, mtempleman@superscape.com May 18-20, All Day – WEBZEN – Tournaments WEBZEN welcomes gamers to the next big thing in the massively multiplayer online game space. Immerse yourself in the world of "Sun," the upcoming MMORPG from WEBZEN, and compete in tournaments held daily. Choose what side of the law you'll abide by as you are greeted by the girls of APB, the upcoming massively multiplayer online freeform combat and driving-based game, designed by the creator of the original Grand Theft Auto (GTA) franchise. Come see how WEBZEN is redefining MMOGs! Location: Booth #700 South Hall Contact: Rachel Quizon, 310-694-3109, rachel_quizon@bhimpact.com May 18-20, All Day – Wizards of the Coast – Gathering Online Pro Gamer Tournament Gathering Online will be hosting a live pro gamer tournament throughout E3Expo, where pro online gamers from all over the world – chosen via an online fan vote – will battle it out. These guys get to play games for a living, travel the world, earn fame – and some make six-figures doing it. Come interview the players on what it's like to live the pro gamer lifestyle. Location: Booth #2252 West Hall Contact: Carrie Williams, 949-642-6112, carrie@tomasettipr.com